— Digital Marketing – Marketing Automation & Lead Generation
AI-Powered LinkedIn & Email Automation – 60% More B2B Leads
A B2B startup struggled with low response rates and high ad spend on LinkedIn & email marketing. They needed an automated, AI-powered outreach strategy to generate high-quality leads while reducing costs.
The Challenge
🗹 Cold outreach had low engagement – emails and LinkedIn messages had less than 10% open rates.
🗹 Manual lead qualification was inefficient, resulting in wasted time on low-quality prospects.
🗹 High cost-per-lead due to over-reliance on paid LinkedIn ads.
🗹 No behavior-driven automation, meaning leads were not nurtured properly.
Solution
— Strategy
The Solution
To improve lead generation & conversion rates, I implemented an AI-driven LinkedIn and email automation workflow that optimized outreach efforts and improved engagement.
✔ Automated LinkedIn messaging & connection requests using Make.com, LinkedIn Helper, and Expandi.
✔ Used AI-personalization for cold emails (Woodpecker, Instantly.ai, Apollo.io) to improve engagement.
✔ Created behavior-based automation sequences, so follow-ups were triggered based on user actions.
✔ Developed segmented prospect lists using Sales Navigator & AI-powered targeting strategies.
✔ Designed A/B tested outreach campaigns, refining messaging for higher response rates.
✔ Integrated CRM (HubSpot & ActiveCampaign) with LinkedIn & email workflows for better lead tracking.
%
Increase in organic traffic in 6 months
Email open rates improved from 10%, with higher engagement
higher LinkedIn response rates, leading to better connection-to-meeting conversions
Reduced cost-per-lead, saving marketing budget while improving outreach efficiency
Automated follow-ups, ensuring no leads were missed in the pipeline
Key Takeaways
💡 AI-driven outreach strategies improve engagement & reduce wasted ad spend.
💡 Behavior-based automation sequences nurture leads more effectively.
💡 Personalized LinkedIn & email messaging generates higher-quality conversations.