— Digital Marketing – SEO & Lead Generation
SEO Growth – 150% Increase in Organic Traffic
A SaaS company struggled to rank on Google due to poor keyword targeting, outdated content strategy, and technical SEO issues. They needed a scalable organic growth strategy to increase website traffic, domain authority, and lead generation.
The Challenge
🗹 Website traffic was stagnant due to low search visibility & outdated SEO practices.
🗹 Keyword rankings were poor due to lack of structured content & NLP optimization.
🗹 Conversion rates were low as pages were not optimized for user intent & engagement.
🗹 No data-driven SEO approach, making competitor analysis & strategy difficult.
Solution
— Strategy
The Solution
To achieve sustainable, long-term SEO growth, I implemented a data-driven content marketing strategy with a focus on technical SEO, programmatic content optimization, and AI-powered keyword research.
✔ Conducted SEO audit using Ahrefs, SEMrush & Google Search Console to identify key issues.
✔ Built a semantic keyword strategy using NLP-based content structuring for better Google ranking.
✔ Implemented programmatic SEO to generate scalable, high-ranking content across various categories.
✔ Optimized on-page SEO, including title tags, schema markup, and internal linking.
✔ Improved website speed & UX with Google Core Web Vitals optimizations (reducing bounce rates).
✔ Created long-form, high-quality blog content, following E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.
✔ Designed an automated backlink acquisition strategy using guest posting and digital PR outreach.
%
Increase in organic traffic in 6 months
high-intent keywords ranked in Google’s Top 10
improvement in conversion rates with targeted, user-intent-driven content
lower bounce rate due to enhanced UX & page speed optimization
high-quality backlinks earned, increasing domain authority & brand credibility.
Key Takeaways
💡 AI-powered SEO strategies improve search rankings faster & sustain long-term visibility.
💡 Content structured for NLP & user intent drives more qualified traffic & engagement.
💡 Technical SEO fixes (site speed, internal linking, schema markup) significantly improve rankings.